Moonwell
Personal
Brand Identity
Packaging Design
Web Design
Client
Type
The Brand
Moonwell is dedicated to enhancing sleep quality through natural, effective sleep solutions. Inspired by the moon’s calming glow, our products bring relaxation and restoration, ensuring a revitalized start to every morning. Unlike traditional sleep gummies that can leave you feeling heavy and groggy, Moonwell’s formula is designed to promote deep rest while helping you wake up feeling refreshed and energized.
Brand Positioning
Moonwell sleep gummies are positioned as the go-to natural sleep aid, offering a seamless transition into restfulness with scientifically-backed ingredients and a serene, informative brand experience. Unlike traditional sleep aids that causes the user to wake up lethargic and sluggish, Moonwell’s unique formulation ensures that the user instead wakes up feeling rejuvenated and revitalized.
From the packaging to the design of the product, Moonwell provides a calming tone that encourages a soothing and reassuring experience in contrast to existing sleep gummies.
Target Audience
Individuals who struggle with sleep issues and existing sleep gummies
Wellness-conscious consumers
Professionals seeking better rest for peak performance
People interested in natural and holistic health solutions
Visual Identity
Silk, deep indigos, muted colors, soft whites, modern type, soothing.
